Managing Director Martin Sharp writes in the Ackrill Media Group Jan 2012 Business Monthly……

2011 has been a busy but challenging year which has seen Waxtie Ltd grow quite dramatically and I think our success has come from our ability to be able to adapt quickly to market changes.
A high proportion of Waxtie’s consultancy work is for trade partners and whilst that reduces potential profits, it has allowed us to maintain & increase the workforce and has guaranteed a steady and reliable cash flow. This has also given us the capability to address the needs of our direct clients from our wider skill base.
Investment in staff has always been core to our business with continuous training and personal development being of the utmost importance. We have made a commitment for 2012 to continue our recruitment drive and investment in training and have further increased our sales and marketing efforts.
Whilst many of our services are aimed at enterprise organisations, the recent promotion of our Windows 7 Migration and Safe Start (IT Business Strategy and Alignment consultancy service) has put us in a dialogue with a wider business sector.
Lots of businesses need to Upgrade to Windows 7 with the withdrawal of support for Windows XP and this upgrade needs more preparation than is immediately obvious. It will become a priority for most businesses in 2012 to ensure they do upgrade to Windows 7 .
A new service for 2012 which addresses the needs of businesses large and small is our Safe Start consultancy process. By looking at the whole IT and business picture, and creating a roadmap for future IT deployment, Waxtie ensures that a company’s IT strategy aligns to its business needs.
I think 2012 will continue to be challenging and those businesses who have a solid IT and business strategy in place will be first to reap the benefits of an upturn in the economy.